Where are the teenage/YA cartoons?
Recently, two cartoons that were slated to be on Cartoon Network, Unicorn: Warriors Eternal and My Adventures With Superman, are now going to be on Adult Swim. To me, this move makes no sense. These shows could have diversified Cartoon Network’s very barebones lineup, but they were shoved to Adult Swim. I sorta understand Unicorn, as it is dark (but definitely not on the same level as Primal, one of Genndy Tartakovsky’s other shows), but My Adventures with Superman? That show seems pretty innocuous. It has a bright color palette and doesn’t seem similar to Harley Quinn or the later seasons of Young Justice.
This reminds me of the desperate need there is for teen/YA-oriented western cartoons. In western animation, there are three primary audiences:
- Preschoolers; anything rated TV-Y, shown on PBS Kids, Nick Jr, Disney Junior, or Cartoonito. Example: Doc McStuffins.
- Big kids/elementary school crowd; anything rated TV-Y7, can be seen on Nickelodeon, Cartoon Network, and Disney Channel. Example: The Amazing World of Gumball.
- Adult; anything rated TV-14 or TV-MA, seen on Adult Swim, Comedy Central, or the prime time Fox lineup. Example: Rick and Morty.
That’s it. Despite what the rating of TV-14 might lead you to believe, the stuff on Animation Domination or Adult Swim isn’t targeted to teenagers, obviously.
This leaves teenagers in a weird spot when it comes to watching cartoons (western ones, that is. They definitely watch anime). They tend to stick with big kids and/or adult cartoons, like Avatar. With all of the heavy subject matter it and Korra tackle, they definitely feel more like teenage cartoons, especially since they were inspired by anime.
I bring up anime because they have clearly defined demographics, including teenagers. They have manga/anime for teenage boys, shonen (Naruto, One Piece, Dragon Ball Z), and teenage girls, shojo (Fruits Basket, Kamisama Kiss, Yona of the Dawn).
Shojo anime (except Sailor Moon) pretty much never air on American TV, but when shonen anime are exported here, they end up on Adult Swim’s Toonami block. For example, Demon Slayer aired on Toonami (they had to stop airing it because it got too expensive), and in America, the Mugen Train movie was rated R. This despite Demon Slayer being aimed at teenagers, and also being enjoyed by small children in Japan. They even had a Japanese Happy Meal promotion that ran alongside Pretty Cure, a show that actually is aimed at small children (kodomomuke).
With America’s teenagers flocking to anime, I believe that the American animation industry should keep up with the times and try to capitalize on the teenage demographic instead of shoehorning shows to be for elementary schoolers or adults.
Here are some western cartoons I believe could be classified as YA/teenage shows:
Avatar and Korra, as mentioned above.
- Most cartoons aired on MTV, such as Daria, Beavis and Butthead, and Clone High. It helps that MTV itself was aimed at teenagers. Aeon Flux is an exception however, as it is clearly for adults. They’re often shoehorned into the category of “adult animation,” but their subject matter is more appealing to teens.
- 6teen. It’s right there in the title! Canada knows what’s up.
- Total Drama, another Canadian cartoon. I know that they made the younger-skewing DramaRama spin-off because teenagers weren’t watching cartoons anymore, but now that the main show is coming back, it will definitely be aimed at teenagers again.
- Sym Bionic Titan, yet another Tartakovsky show, pretty much is a teen/YA show, minus swearing. If I remember correctly, it aired on Toonami for a little while.
- Regular Show. The most obvious example of a YA cartoon disguised as a kids cartoon.
- Infinity Train. Never forget that it was cancelled because “no child entry point.”
- As Told By Ginger is essentially a teen drama in animated form.
- Invader Zim - Nickelodeon asked Johnson Vasquez to make a show directed towards older audiences, got exactly what they wanted (most of the viewership was from teens and adults, especially of the shops-at-Hot Topic variety) and cancelled it anyway.
- Arcane is technically an adult series, but League of Legends is rated T by the ESRB, so I’m putting it in the teen/YA category (there IS a distinction between ‘young adult’ and ‘adult’)
I highly doubt that the likes of Nickelodeon will add a teenage animation block to their lineup (and TeenNick is nothing but iCarly reruns), but I hope that streaming services will start capitalizing on the YA demographic for western animation. Bee and Puppycat is a good start, featuring relatable young adult situations while technically being watchable for all ages. At least Unicorn is gonna air on ACME Night, which isn’t too late in the evening (currently, the block starts at 5:30 EST). And with Clone High and the aforementioned Total Drama making a comeback, I’m holding out hope for more YA animation.
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